Is Experiential Marketing the key to human connection in the era of AI?
Fresh Takes: Events Unscripted
In a world of doom-scrolling and AI noise, how do you design experiences people will choose to spend time on? Creative leader Scott Burns (SVP, Head of Creative, George P. Johnson) joins host Jen Selley to unpack where experiential marketing meets AI innovation - and why human connection is still the ultimate differentiator. He shares practical frameworks for value exchange, smarter pre-/post-event touchpoints, and leading creative teams without killing the “wildness” that makes ideas great. (Highlights reference: “our time is still our most valuable asset… what is the value exchange?”)
You’ll learn
• How to use AI to enhance (not dominate) your event story
• The playbook for value exchange: if you ask for time, give clear return
• Why pre- and post-event comms drive action better than the main show
• Tactics to build community & brand affinity beyond vanity metrics
• Leadership notes: trust, creative “wildness,” and stakeholder alignment
Timestamps
• 03:47 – The attention crisis & why time is the new currency
• 05:33 – Pre & post touchpoints that move audiences to action
• 10:44 – “What’s the value exchange?” (framework you can steal)
• 27:05 – AI/content overload → pull toward real human experiences
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