Fresh Takes: Events Unscripted

Business1 episode

Welcome to Fresh Take: Events Unscripted - the podcast that pulls back the curtain on the events and marketing world and the people who bring it to life. Each week, co-hosts from Imprint Events Group sit down with creative powerhouses, brand leaders, and behind-the-scenes visionaries to explore what really makes this industry tick. From the adrenaline of live production to the strategy behind experiential design, these are real conversations - unfiltered, unscripted, and unmistakably human. Expect stories of triumph (and the occasional disaster), moments of reflection, and insights that challenge how we think about connection, creativity, and the craft of experience-making. Whether you’re...Show more

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Is Experiential Marketing the key to human connection in the era of AI?

39 min 31 sec

In a world of doom-scrolling and AI noise, how do you design experiences people will choose to spend time on? Creative leader Scott Burns (SVP, Head of Creative, George P. Johnson) joins host Jen Selley to unpack where experiential marketing meets AI innovation - and why human connection is still the ultimate differentiator. He shares practical frameworks for value exchange, smarter pre-/post-event touchpoints, and leading creative teams without killing the “wildness” that makes ideas great. (Highlights reference: “our time is still our most valuable asset… what is the value exchange?”) You’ll learn • How to use AI to enhance (not dominate) your event story • The playbook for value exchange: if you ask for time, give clear return • Why pre- and post-event comms drive action better than the main show • Tactics to build community & brand affinity beyond vanity metrics • Leadership notes: trust, creative “wildness,” and stakeholder alignment Timestamps • 03:47 – The attention crisis & why time is the new currency • 05:33 – Pre & post touchpoints that move audiences to action • 10:44 – “What’s the value exchange?” (framework you can steal) • 27:05 – AI/content overload → pull toward real human experiences

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